Big data analysis double 11 popular is large-size TV

The “supply-side structural reform” has always been a true reflection of China’s economic transformation. It has become a key point for companies to eliminate production capacity, destock, de-leverage, reduce costs, supplement short boards, increase total factor productivity, reduce ineffective supply, and strengthen quality supply; at the same time, The market is the touchstone for testing the success or failure of structural reforms on the supply side of home appliance companies, and user orientation is an important direction for the supply side of the company.

Although the overall situation of the color TV market in the first half of 2016 is not optimistic, it is expected that TV high-end products and large-size products will continue to become the mainstream during the 11th period, and the pace of TV-based supply side reforms will be accelerated.

The rise of the middle class helps the high-end market

With the rise of the middle class in the country, more attention has been paid to the two major themes of consumer products: health and quality. As a result, emerging food markets such as green food, fitness equipment, smart products, and exclusive customization have become popular. According to the data of China Yikang monitoring, during the National Day of 2015, the sales volume of color TVs with more than RMB 3,000 has increased significantly. Not only last year, the TV market in the past few years has shown such sales characteristics, and this trend will continue into this year's eleventh. Zhong Yikang expects that the retail volume of 55-inch and above products in Tier 1 and Tier 2 cities will account for nearly 45% of the retail sales during the 11th period of this year, 55 of which will exceed 30%. And 65 inches will exceed 6%. High-end TV products not only bring a feast of visual appreciation, but also protect the eyes, inquire about physical health, remote control and other functions, winning the favor of the middle class.

Promotions continue to advance

Same as last year, this year's eleven sales cycle includes 38, 39, 40, and 41 weeks. It includes the Mid-Autumn Festival, 919 Music Festival, and the 11th Annual Holiday. 38 Mid-Autumn Festival, plus Suning Gome’s advance promotion, it is expected that sales will account for 31% of sales in the four weeks when the weekly line is sold, while the line is slightly lower, and the sales is expected to be accounted for in the four weeks. It will reach 21%; 39 weeks, because LeTV 919 fans festival, sales of online sales in 4 weeks is expected to reach 33%, and sales in the offline 4 weeks is only 13%. 40 weeks is the 11th week, which is also the peak of sales. It is estimated that offline sales will account for 38% of the 4 weeks, 27% of the online; 41 weeks will be the 11th holiday, people will choose to travel more, so this week The proportion of sales in 4 weeks is not high, and it is estimated that the online and offline rates are 19% and 18% respectively.

Peng Xiandong, general manager of China Consumer Electronics Era, said that high-end, large-scale rapid occupation of the market at the same time, ultra-thin, curved, HDR and 4K and other technological elements of fashion will also help boost the 11 market. Although the macroeconomic situation is not optimistic, the home appliance market is not yet prosperous. However, the 11-double 11-color TV market this year is still looking forward to.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.