China Water Heater Market Analysis Report, June 2012

Brand: Haier leads the market for electric water heaters In June 2012, the pattern of brand awareness in China's electric water heater market and gas water heater market has changed slightly. Among them, Haier continues to lead the Chinese electric water heater market. After a month, it will resume the championship of the gas water heater market. Electric water heaters are still the mainstream water heater type. The ZDC, an internet consumer research center, launched an analysis report on the Chinese water heater market in June 2012 through an analysis of the data of users in the Chinese water heater market in June 2012:

Report points:

• Electric water heater brand attention pattern: Haier continues to lead with 42.8% of the attention ratio, and A. O. Smith and Midea keep the top three together.

• Gas water heater brand awareness: The competition between the champion and runner-up is fierce, Wanhe replaced Wanjiale to win the championship, and Wanjiale fell to become the runner-up.

• Electric water heater products concern the pattern: electric water heaters are still the mainstream; 60L capacity electric water heater products are still the most concerned; electric water heaters below $1,000 concern more than a quarter.

• The gas water heater products concern the pattern: 1501-2000 yuan and 2001-3000 yuan are the mainstream price segments, the difference between the two concerns only 0.2%.

• Case study: The Haier brand is mainly promoting electric water heaters, and its trend of concern is on the rise. Gas water heaters' concern rate fluctuates slightly and the trend is relatively stable.

First, the brand attention pattern (A) electric water heater market • Haier continues to lead In June 2012, Haier China's electric water heater market to continue to lead the proportion of 42.8%, A. O. Smith and the United States maintained the runner-up and second runner-up, with the proportion of attention being 19.8% and 16.4%, respectively. The top three brands are very stable.

• The pattern of brand awareness has changed slightly Compared to May, the pattern of brand awareness in the electric water heater market has changed slightly this month. Shuaikang has replaced Farolelli in the ninth position, and Farrley has dropped by one place. The proportion of attention of other brands also fluctuate slightly, but the proportion of attention to the rankings remain in place.


(Chart) June 2012 China Electric Water Heater Market Brand Concern Ratio Distribution (Table) May-June 2012 China Electric Water Heater Market Brand Concern Ratio Comparison Ranking May 2012 June 2012

Ranking May 2012 June 2012 Brand Concern Ratio Brand Concern 1 Haier 44.10% Haier 42.80% 2 AO Smith 19.50% AO Smith 19.80% 3 US 15.60% US 16.40% 40,000 and 5.00% 5.20% 5 Siemens 3.60 % Siemens 3.50% 6 Ariston 3.30% Ariston 3.20% 7 MACRO 2.60 % MACRO 2.40% 8 ORLAN 1.40% ORLANDO 1.40% 9 FARO force 1.40% Shuaikang   ↑ 1 1.30% 10 Shuaikang 1.20% Ferroli   ↓1 1.20% — Other 2.30% Other 2.80%
(II) Gas Water Heater Market • Wanhe regained the championship position In June 2012, China Gas Water Heater Market Zhongwan and Wanjiale won the championship, with the proportion of attention reaching 37.5%. Only one month later, the attention ratio of Wanhe increased by 11.6%, showing that its strength is very strong. Wanjiale ranks second place in one drop. Haier kept its third place unchanged.

• The decline in the popularity of MACRO compared to May, the pattern of brand awareness in the gas water heater market this month has changed slightly, and the competition between the championship and the runner-up is fierce. The proportion of attention to Macro has been reduced by 11.3%, and the popularity has fallen. It only took up one month in the championship and returned to the second place. In addition, the proportion of attention of the United States slightly higher, replacing A. O. Smith ranked fourth.