Broadcast TV reclamation smart TV is due to interest or trend?

December 16, 2020

After experiencing a period of stability, smart TV was recently re-enforced by the SARFT. The latest four major policies of the SARFT and the handling of the violations are frightening. Xiao Bian just wanted to ask a sentence: SARFT is so encircled by smart TV, is it because of the real thing or the interests of it?

Chinese Internet users have long cultivated three hobbies: eating, sleeping, and broadcasting.

On July 7th, during the period of “Domestic Film Protection Month”, when SARFT’s traditional reservation project “Cutting Movie” was nowhere to be found, another new emergency notice was issued, requesting “Seven licensees” to The existing violations of Internet TV are rectified.

The clean-up is mainly aimed at the following violations:

First, in the models released after the beginning of 2015, the application of the USB port can still be installed;

Second, there are still browsers that can access the Internet in the system;

Thirdly, the situation of aggregated application software, video website client, and radio application software is pushed through an application store or other means;

Fourth, through the application store or other means, push the remote control application that can play video remotely through the mobile phone indirectly.


The General Administration of Radio, Film and Television requested that the licensee must complete the rectification of the above requirements by July 8, or cancel the broadcast control right.

If this notification is confirmed, then all smart devices on the market will be affected: All Internet TV boxes and smart TVs will bear the brunt of it. Smartphones, etc., will also be implicated because they can directly put video and remote TVs, and just starting a video game. If the machine industry has a built-in video platform, it must be able to escape.

What is the reason for this toss?

Broadband VS Internet

The policy on smart TVs is always confusing. Why should I buy a TV, buy a box, and see what is installed and managed? This starts with the management of smart TVs. For ease of understanding, we can divide the entire process into four phases:

Ordinary TV stage: If time goes by more than ten years, in the era when there is no smart TV, TV and network wells do not commit crimes. Each household understands clearly: television, television fees, through the wide network to see Watching TV programs naturally falls under the jurisdiction of the SARFT. Computers, which pay Internet access fees, browse multimedia content through the Internet, naturally belong to the Ministry of Industry and Information Technology. Since the network was slow at that time and the video production was not convenient, the computer would not affect the status of the TV at all.

Computer video stage: Later, broadband came, Youtube came, Internet video came in the spring, video sites accumulated a lot of content, and gradually became an important channel for people to obtain information, entertainment and physical and mental, but this time most of the Internet video is on-demand In terms of influence, it still cannot compare with TV. Everyone can easily distinguish the differences between “watching videos on the computer” and “watching TV.” At this time, all Internet video content is still under the jurisdiction of the Ministry of Industry and Information, and you only need to apply to the Internet. Content licenses will be able to run video sites.


Mobile video stage: In fact, using mobile phones to describe this stage is not accurate, but the mobile phone is definitely the most iconic thing at this stage. Naturally, the speed of the Internet continues to increase, and the function of the mobile phone tablet continues to develop. People are enjoying the video through the Internet more and more convenient. On the hardware, any mobile phone or tablet can connect to the TV to watch videos. On the software, various videos The website can already play TV-like programs by purchasing resources from TV stations, and even launch live broadcast services. At this time, a large number of TV users switched from the wide network to the Internet.


Smart TV stage: At this point, many manufacturers saw it. "Oh, since all of us are watching videos on the Internet, why don't we let TV access the Internet directly?" So the head shot, the smart TV appeared, for new users , Big screen cheap Andrews system smart TV is naturally preferred, for the old user, there is also a low-cost upgrade TV box can be bought. In this case, many users simply stopped paying for the wide-grid power grid and watched the TV directly on the Internet. The broadcast and television stations naturally quit.


In 2011, the former General Office of the State Administration of Radio, Film, and Television released the requirements for the operation and management of an Internet TV license agency, namely the well-known No. 181 document, which regulates the business, content, and operations of Internet TV, such as:

• The Internet TV integration platform can only choose to connect to legal content service platforms set up by the Internet TV content service agencies approved by SARFT. Before providing access services, the Internet TV integration organizations should review the legality of the Internet TV content service platforms.

· The Internet TV integration platform cannot link with websites set up on the public Internet, and cannot provide content on the public Internet directly to users.

• The content of programs broadcast on the Internet TV content service platform should be consistent with the programs broadcast on the television station in terms of censorship standards, standards and management requirements, and should have the rights of television broadcasting. ”

Under the reinforcement of repeated orders, the No. 181 document was finally implemented. The barbaric growth of TV boxes and smart TVs on the market was also controlled. The contents of all smart TVs were tightened under the management of radio and television. Since 2014, all the products on the market have been under control. Both the box and the smart TV have started to shut down the TV content broadcast service. Manufacturers have started to cooperate with seven broadcast control platforms with radio and TV licenses. All major video platforms have also dropped off the original TV version of the APP, and channels have begun to tighten.

The State Administration of Radio, Film, and Television has always said one thing. This time, what will be brought about by the full reclamation will bring to the smart TV industry. Let us wait!

Policy VS Countermeasures

Users in the new era will never allow themselves to have no films to watch. Since the policy tightening, the solutions that appear on the market can be roughly divided into the following categories:

1. Equipment Party: Use a computer or mobile phone to watch content and then connect it to a TV.

2. For APP Party: By means of technology, the video website APP designed for flat panel is installed on TV only.

3, for platform party: Most are illegal, unregulated television broadcast platform.

From these three roads, we can see that the first one is equivalent to self-destructive martial arts. The smart TV bought at a large price only becomes a monitor and loses its sense of intelligence. The third article itself is illegal and does not Stable and high-risk, they may be banned at any time, and only the second one will find a way out.

This time the policy adjustment is to allow these people no longer have time to drill, in the case of the entire device can not install their own applications, all the contents of the box and smart TV can only be achieved through the factory pre-installed system, also Really tightened supervision.

How should this be viewed?

With regard to the tightening of supervision of smart TVs by radio and television, there have been two popular adjudications, one called interest and one called review.

For video content, certain audits and supervisions are necessary and sensible under current Chinese sentiment and social conditions. The anonymity and rapidity of Internet videos have created a huge amount of information that is produced every day. There are sometimes vulgar or false content. The audience of TV is even more common than the current Internet users in China. If these contents are directly received by millions of viewers without supervision, it is difficult to say that there will not be any problems.

For the content of the market, go to the market to do it. With the rapid development of the Internet, the relevant departments that always rely on administrative measures to perform supervision are exceptionally troublesome. From the above examples, we can see that through continuous publication of documents and emphasis on document strategies, it is possible to achieve regulatory objectives in the general direction. Can not keep up with the changes in market rhythm. The so-called "countermeasures" of the market are, to a certain extent, the withdrawal of people's needs. Blindly blocking, they cannot be blocked or deserved.

National interests are above all else. Many policies often have problems if they only look at the interests of one department and one department. In essence, the development of Internet video has brought benefits to the radio and television sector to a certain extent. Many exquisite TV programs have been bought by broadcasting companies at high prices, and they have also been given a considerable share of the radio and television departments. TV boxes and even smart TVs are expected to play the role of the next smart phone in the trend of smart homes and mobile Internet. In the current domestic smart phone all the way to win triumph, in the context of global market siege, once in the In 2013, China's smart TV manufacturing industry with shipments of tens of millions of units was somewhat out of date.

Finally, attach a lyric that I am playing now:

It's right or wrong to leave you alone.
It is weak to see
The result is whether love is hate or what
If it is a relief
How can there be attachments in my heart
Why do you love you?

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