Community Service O2O Creates Market Value

After commercial O2O experienced fierce competition from many giants, market development has been on the right track, and O2O in the living area is ignored by the market. It is another platform-level O2O market that entrepreneurs can pay close attention to and dig. According to AVC analysis of internet big data company, the segmented and vertical community service O2O will be the starting point for enterprises to quickly enter the O2O market at the platform level.

I. Community service O2O has great market potential

“Community Service O2O”, as the name implies, is to combine online and offline businesses through the Internet to better serve the community life of local residents. The O2O market for community services is not limited to local consumer service consumption. It also includes peripheral living services, community advertising marketing, community e-commerce, property value-added services, neighborhood friends, and services.

Relevant information shows that the total area of ​​the property management and management property of the nationwide property company has exceeded 20 billion square meters; there are more than 60,000 communities with more than 500 households nationwide, and the annual average consumption amount is calculated at a per capita annual consumption of 10,000 yuan. At a level of more than 1 trillion yuan; and as the per capita income of consumers promotes lifestyle changes, the business landscape will change from a commercial center to various types of community businesses, and the localized lifestyle will become the dominant form. Business accounts for more than 60% of the total social business expenditure, while China's current overall level is less than 30%, which means that community service O2O has a broader market space.

Second, the characteristics of community service O2O

Community service is closely related to the life of community residents, and it is also the longest living unit of people. It is the smallest unit of logistics distribution in online shopping and has a physical boundary. The community service has the characteristics of localized living services, and attracting consumers through local living services will become the service mode and core competitiveness of the community service O2O. In addition, the community service is more prominent in the characteristics of regionalization, and many characteristics have prompted the community service O2O to have a very large platform value, and its development prospects are immeasurable.

Third, the classification of community services O2O

The community service O2O is currently in the initial expansion phase of the market. The forms are numerous and complicated, but they can be divided into information services, e-commerce distribution, media marketing, and social tools. Its characteristics are as follows:

Information services: The main provider of third-party business information publishing and push services, the main service content includes family life services, housekeeping services, property services and community life services, typical enterprises are: color life, E home clean, no community Worry, cat house boy and so on.

E-commerce distribution: E-commerce business for community residents, providing online and offline sales of the same price goods, community instant delivery services, etc. Currently the typical business community 001, adjacent stores, 8 days online.

Media Marketing: Based on analysis of user's consumer behavior and characteristics, provide data marketing services to help property communities and offline businesses achieve passenger flow digitalization. Currently, typical enterprises include cloud home economics and life U communities.

Social tools: adopting a peer-to-peer approach and using one-to-many communication methods to achieve social interactions among community users; typical enterprises currently have unfamiliarity, defiance, sing, and banter.

IV. Community Service O2O Construction

Community service O2O market With the increase of attention in the capital market, accompanied by a large amount of capital inflows, it will become a high investment capital market for a period of time.

Judging from the current market size and user demand analysis, AVC, an internet big data company, recommends that information service O2O has the strongest relevance to community users, with a large market size, high user frequency, and usage behavior. The O2O market, which has been developed as a priority, has natural advantages such as being cultivated, large market demand, and can carry a wide range of services.

E2O, media marketing, social tools, O2O, user habits have not yet been formed, users have low viscosity, market maturity is not enough, and e-commerce distribution requires high integration of products, distribution and back-office systems and resources, media marketing is mainly Business services, with a small scope of application, social tools have high requirements for technology research and development capabilities, and can be developed in a secondary way without the advantages of capital and technology.

V. The bottleneck of development of community service O2O

The battle for community consumption ports is currently entering the white-hot stage. The core of the community service O2O is also the need to snatch consumer portals, and may also face the following problems during construction:

The first is how to do a good job of service supervision: The quality of service is the core of community O2O, but there are some natural difficulties in the supervision of community services. How to guarantee the quality of service is the decisive factor for the development of O2O platform.

Followed by the online and offline how to get through: the user-oriented platform, and the provision of services or goods between the offline store, how to get through the system, is the community O2O to solve the key issues.

Then there is the question of how to protect the integrity issues: the group-buying website exposes credit issues such as the withdrawal of money after payment, the inconsistent nature of online product descriptions, excessive consumption, and the high bid price.

In summary, AVC, an internet big data company, believes that although there are enough consumer platforms available on the market, the lifestyle service platform provided by the community has just begun, and this market needs to have more. Many people are more concerned about doing better. The Internet has changed the way people receive information. It can also provide better services for people's lives. With the help of Internet companies and the capital market, we will jointly promote community service O2O, and rely on socialized forces to achieve multi-party cooperation, which will create great market value.