Lenovo's future development trend analysis
Lenovo’s just-released results for the fourth quarter of 2017 show that its PC business revenue increased by 8% year-on-year, data center business grew by 17%, and the mobile phone business continued to decline. This seems to indicate that it is first ensured after major personnel adjustments. The PC business is still insufficient in promoting the revival of the mobile phone business. Since its establishment decades ago, Lenovo's main business is PC business. In its strong promotion of mobile phone business and achieved excellent results, PC business revenue accounted for more than 60% of its total revenue in the past few years, so it can be understood. The first concern after major personnel adjustments is the PC business. In the second quarter of 2017, Gartner and IDC of the two major market organizations agreed that HP surpassed Lenovo to become the world's largest PC company. This was the first time that Lenovo lost this position after winning the position of the world's largest PC company in 2013. Lenovo then proceeded. With a large personnel adjustment, the veteran Liu Jun re-appeared as the executive vice president of the group and the president of China. From the first half of Liu Jun’s appointment, Lenovo’s PC business has achieved some results. According to Gartner’s data, PC shipments in the second quarter of 2017 fell 8.4% year-on-year, and shipments in the third and fourth quarters declined year-on-year. It narrowed to 1.5% and 0.7%. In the case of a slight decline in shipments, its fourth-quarter revenue has increased, indicating that its high-end products have achieved some results and thus boosted its revenue growth. After Liu Jun’s return, it will focus on the Chinese market, which is also its largest source of income. At CES2018, Liu Jun announced a new retail strategy and recently opened its first retail store in China, planning to be in China this year. With 150 retail outlets, we hope to promote its development in the domestic market based on the changes in retail. At the same time, Lenovo is also entering the Indian market - this is the world's most promising big market, data from the third quarter of last year showed that Lenovo's share of the market in this market increased from the third place in the second quarter to the second place, the chain The increase was as high as 36.2%. After stabilizing the PC business, Lenovo needs to pay attention to its mobile phone business. The revenue of the mobile phone business in the fourth quarter of last year continued to decline year-on-year, which indicates that its attention to the mobile phone business after the business adjustment is insufficient. It seems that the current development direction of mobile phones is not clear. Previously, Lenovo said that the mobile phone business will only leave the MOTO brand. However, because the MOTO brand has not been as good as the Chinese market, MOTO mobile phones are not very common in the domestic market. This seems not a good choice. Recently, the founder and CEO of Lenovo ZUK brand returned and said that there will be major events in February. The industry generally believes that this is likely to indicate the return of the ZUK brand. The author believes that Lenovo should also revitalize the Lenovo mobile phone brand. After all, Lenovo mobile phone brands have gained a lot of popularity in the domestic market in the past few years, and Lenovo mobile phone brands have also won the second place in the Indian market. Lenovo is still facing many challenges at present, and it has been surpassed by HP in the PC market. In the mobile phone market, the new domestically produced four Huami Ouwei has emerged, and Huawei and Xiaomi are also launching PC products to challenge Lenovo in the domestic market; Huawei's growing data center business, Huawei has also entered, and its server business ranks high in the world. According to Gartner's 2017 third quarter data, it ranks fourth and fifth in the global server market. Huawei and Huawei have a similar market share of 5.4% and 5.1% respectively. Faced with these many challenges, Lenovo's current adjustment speed is obviously not fast enough, and it needs to respond faster to ensure the continuous growth of performance, and all businesses need to be adjusted. Optoelectronic Information Series Photoelectric information series laboratory related equipment Optoelectronic Information Product,Optical Bench Experiments Physics,Optical Devices Physics,Optical Physics Properties Yuheng Optics Co., Ltd.(Changchun) , https://www.yhencoder.com