The cottage "smart TV" seems to be hot, and the hidden dangers are worrying
"Where are those TV manufacturers who understand the market, but just run behind the butt of foreign brands. Our smart TV is really close to the needs of users!" Liu Shuquan pointed at the row of large cartons in the store and said with pride To. However, this still brings considerable profits to many businesses in the market. Supporting this smart display market is an industrial belt composed of many electronic processing and production workshops in the surrounding area. How much does such a "assembled" smart display cost? The minimum is less than three hundred yuan. "Look, a TV box, a second-hand display, and a small USB speaker, about 290 yuan." Liu Shuquan told Understand that this type of assembled intelligent display can be used with different sizes of displays according to user needs. Even with a 38-inch brand new LCD display, the price is only 1600 yuan, and the price-performance ratio is enough to kill all brands of smart TVs. "Many working people in Longhua and Longgang love to buy this. They buy back dorm software, and can surf the Internet, watch large movies, and play games. It is very popular." Liu Shuquan said that the reason why smart displays can achieve such powerful functions is due to The performance of the Android set-top box is strong. Compared to branded smart TVs and branded network set-top boxes, this kind of cottage smart TV is almost omnipotent. Whether installing live broadcast software or cracking applications, there are no restrictions on the system-it really "gets a fever". So, are these products safe? Through Liu Shuquan's needle threading, I understand that I saw Zhang Zhou (a pseudonym) who was the head of the production line who just left the production workshop in Longgang. He said that the industries in Longgang and Baoan have many smart displays similar to what they did. There are more than a dozen in Longgang. "We originally assembled Android tablet PCs, but we felt uncompetitive and began to transform in mid-2015." Zhang Zhou told me to understand that from the beginning, most of the network set-top boxes assembled in the factory were exported to Southeast Asia and other regions. Installed mostly English native system. At this time, some Huaqiangbei sellers found them and asked if there is a similar Android TV box selling, which made Zhangzhou see new business opportunities. Therefore, he and several familiar factories around him began to customize the Chinese system's network set-top box according to the needs raised by the merchants. "Initially, the cost was between 80 and 90 yuan, which was not very good." Zhang Zhou said that a regular brand TV box can only sell for more than 100 yuan and less than 200 yuan. The products they produce are even lower than Huaqiangbei's brand products, otherwise they will not have the price competitive advantage. To this end, businesses hope that factories can continue to reduce costs while ensuring performance. It is even suggested that no matter what method is adopted, as long as the ex-factory price of a single device can be lower than 50 yuan, the order quantity will triple. Zhang Zhou and the heads of the surrounding factories studied the countermeasures. After using as many second-hand electronic components and motherboards as possible, the factory cost of the smart TV box was finally reduced to about 40 yuan, which also won a larger order volume. . "I used to think that it could be a hit in the market, but listening to the merchants said that it was still not easy to sell." Zhang Zhou recalled that as the cost of smart device hardware decreased, some smart TV boxes of the second and third-tier brands frequently broke the bottom line. . Some brand TV boxes even sell for 89 yuan, which is close to the market price of "cottage goods". "People are brand goods and use new materials. Our cottage products, using second-hand materials, can only continue to suppress costs." According to his recollection, during that time, several factories around the same time gave up the Chinese version of the smart TV box. Everyone seems to realize that they will not have any advantages in the industry chain when they blindly compete with brand enterprises for hardware and cost. Smart entertainment terminals such as smart TVs and network set-top boxes can only be regarded as a subdivided field in smart home products. Especially in the domestic set-top box market, although the total domestic set-top box shipments in 2015 and 2016 exceeded 420 million units and 540 million units (accounting for more than 80% of global total shipments), but mainly based on cable TV set-top boxes, The proportion of network set-top boxes is only a fraction of the former, and there is not much room for development. At the same time, smart TVs and branded network set-top boxes are also constantly lowering prices, which greatly compresses the survival space of cottage products. The total domestic shipments of set-top boxes in the past 4 years (Source: China Industry Information Network) In Zhangzhou's and colleagues' view, if the cottage set-top box wants to achieve a "counterattack" and compete with branded smart TVs and set-top boxes, it is necessary to find new selling points. And this selling point must be not available in smart brand TV boxes, smart TVs or even mainstream smartphones. Suddenly, a "ban" of the relevant departments gave these cottage manufacturers hope. "Prohibition" Chengshan cottage goods selling point demand blowout "All brands of smart TV boxes can not install live applications and illegal applications." Zhang Zhou told me to understand the notes. After seeing this news at the end of 2015, I was very happy. If the "ban" comes into effect, the playability and functionality of all brands of smart TV boxes will be greatly reduced. He said that for users, if the smart TV box can not watch live broadcast, can not install software such as browser, on-demand, etc., then compared with smart phones, there is no advantage at all. During that time, some netizens who bought network set-top boxes even called on manufacturers to recycle their products online. "But the ban has no effect on us." Zhang Zhou said that these cottage TV boxes do not have any formal production certification and qualification standards. Even the workshops are "three-none", and the technical hardware is also derived from the export version of intelligence. The TV box was modified. There is almost no risk in the production and marketing process. In addition, the intelligent system pre-installed in the TV box is a native system. In theory, as long as the APK application can be installed on the TV box. Both live and on-demand applications are subject to review restrictions. "It can be said that what we do is a tablet computer with a remote control or a mouse that can be used on TV." However, what Zhang Zhou unexpectedly said is that such a "selling point" did not immediately increase the sales of cottage TV boxes. . Instead, more businesses are waiting to see if the "ban" may lift the ban. It was not until more than a year ago that the market began to turn its attention to this kind of cottage smart display sold on Huaqiangbei and e-commerce platforms. In order to enable users to use it right away, many manufacturers began to produce new products of various sizes of displays + network set-top boxes-smart displays. The factory where Zhangzhou is located and many workshops around him also follow suit, and pre-installed a large number of illegal applications for TV boxes before the products were shipped. In addition to the commonly used live broadcast and on-demand functions, it can also receive many TV and radio programs, and even the built-in browser has been replaced with a "over the wall version." "You have to order first, there is no stock, and the delivery time is about 20 days." In the process of communicating with Zhangzhou, he described the hot production line before the Spring Festival today. According to Zhang Zhou, from the beginning of this year, the number of merchant orders suddenly increased. Some e-commerce sellers come to order once every half a month, each time tens of thousands of units. "It is mostly sold with small-size monitors, and orders for individual TV boxes are average." Because of seizing the new "selling point", cottage smart display manufacturers ushered in the peak shipment. Under the strategy of "putting it right", some users feel that it is a very cost-effective thing to spend a super affordable price, but buy a product that exceeds the functionality of many smart TVs. However, in fact, these omnipotent intelligent displays have potential "hidden dangers" that are unknown. The cottage goods seem to be hot, and the hidden dangers are worrying "Quality, overall is good, we have a one-year warranty." In the electronics market, when asked by users about product quality, Liu Shuquan is obviously a bit unnatural, and he uses the warranty policy to try to obscure each other. He told me how to take notes, a smart TV box that only sells for a few tens of dollars, or a smart display for a few hundred yuan. Everyone knows the quality. Generally speaking, the service life of each device is half a year to one year. There are actually quite a few users who experience failures in less than a month or two. Liu Shuquan said that ordinary users will come to the door and they will replace it, and then take the defective product back to the manufacturer, repair it (replace the new shell) and continue to sell it. "Most of them are second-hand materials and inferior products, which will inevitably be bad." In fact, Liu Shuquan's most worrying thing is the power adapter used with these cottage products. This kind of power adapter with a few dollars often becomes hot after a while, and there have even been cases where the power adapter of the user has exploded. Liu Shuquan said that although the manufacturer told him that he would be responsible for any problems, whether it was warranty, replacement or compensation, he would follow up to the end, let them these sellers rest assured. However, the so-called commitments of these family workshops that do not even have production qualifications are indeed lacking in persuasion. "But there is no way. This thing is too easy to sell. Some concerns can only be put aside." He said that the market is not about their family. Everyone has the same security risks to carry. In order to make money, businesses will not consider these issues. As long as there are no accidents involving injuries or property damage, everything will be fine. In the unlikely event of an accident, the merchant can only admit that he is out of luck. As for the sale of this kind of product that is not subject to the relevant national laws and regulations, whether it violates the relevant laws and regulations, Liu Shuquan said that he can't control that much. Even if an illegal application is installed, downloading and obtaining illegal information is also a user's personal behavior and has nothing to do with the merchant. He insisted that he only sold "tools". When asked why "tools" are sold "quietly"? Old Liu smiled and said nothing. He kept stressing that all merchants did this, and he had no choice. Perhaps, in the eyes of him and some businessmen, the hidden quality of such cottage products is not important, and making quick money is the last word. Some insiders have said that the smart set-top box is dead. However, the local smart display has presented another low-key and prosperous situation. In order to save money, to be cheap, and not to worry about copyright, some users disregard security risks, laws and regulations, and purchase such Sanwu cottage products, which is tantamount to burying a "time bomb" around them. Disorder and chaos are by no means the benign state of market development. Behind the prosperity of such smart display products, we cannot use "existence is reasonable" to judge. Perhaps only under the strict supervision of all parties, a reasonable and prosperous smart display market will really appear.
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In the Huaqiangbei electronic market, Liu Shuquan's stall is hard to find, but even for such a small "slap" store, there are four or five hundred sets of such so-called smart TVs that are "quietly" sold every month.
The reason why it is called "quietly" is because this thing is actually a network set-top box + display; second, these smart displays are actually assembled in the workshop. 
So, who are these quietly sold smart displays supporting online entertainment life? What hidden dangers are hidden behind assembled products?
Cheap and demand has created a new TV box market 
