Changan Ford accelerates the process of new energy, and will all be "electric shock" in 2025

January 05, 2023

China is very active in terms of new energy vehicles. This is mainly because: First, the traditional energy shortage crisis and the objective requirements of environmental protection, China’s dependence on foreign oil is increasing year by year, and at this time the automobile industry is in the overall position. At the stage of adjusting direction, new energy vehicles are the needs of the entire industry. Second, China's traditional automobile industry, especially passenger cars, started slowly and has been in a relatively backward state. If we continue to follow the routes of European companies, then we may continue to be in a backward state. Third, due to the early accumulation of technology in the fields of batteries, motors and electronic control in China, China has certain conditions for the development of new energy vehicles. Therefore, the Chinese government has kept up with the latest situation and formulated relevant policies to encourage and support new energy sources. The development of the car.

The new energy vehicle is the second label of the Guangzhou Auto Show. The intensifying heat trend has caused the car companies to lean a lot of resources. In addition to pure electric production cars and concept models, many car companies have introduced plug-in versions and hybrid solutions based on the traditional power of the models. Changan Ford is one of them.

On November 17, 2017, Changan Ford released the first plug-in hybrid model introduced to China - Ford New Mondeo plug-in hybrid version. "With the launch of the Ford New Mondeo plug-in hybrid version, we will introduce more and better electrification products. By 2025, all models of Changan Ford will be introduced," said Nigel Harris, president of Changan Ford Motor Co., Ltd. An electric car version will be available."

Changan Ford accelerates the process of new energy, and will all be "electric shock" in 2025

It is understood that this new electrification product is equipped with a Ford hybrid electric power system, which can achieve seamless conversion between oil and electricity. The new Mondeo plug-in hybrid version has three driving modes: EV Now, EV Auto, EV Later, with a single button for mode selection.

The players who participated in the game spared no effort to launch the electric combination boxing. Changan Ford slowly launched a hybrid model. This is a strategy that did not keep up with the chain reaction that caused the product to lag behind. Still balancing the cautious actions after market judgment? We started with this question and chatted with Mr. Hu Yufeng, Vice President of Marketing and Service of Changan Ford Motor Co., Ltd.

Reporter: There is no new opportunity in the new energy market. There is no new product launched outside the plug-in hybrid version. What does Changan Ford in 2018 rely on to maintain sustained growth?

Hu Weifeng: This year Changan Ford is indeed a relatively quiet year in the launch of new products, but we are constantly upgrading and improving our products based on consumer preferences. Take the 2018 Ford Maverick as an example. We put the Ford Pie on the 2.0T four-wheel drive and the 2.0T four-wheel drive. The consumers can remotely control the vehicle, such as: remote start / Turn off the engine, lock/unlock, and check the amount of oil. At the same time, we are also continuing to introduce new models.

Reporter: Why do you choose to mix and start? How is the planning for future new energy vehicles considered?

Hu Weifeng: Internal combustion engine and electrification technology are two completely different technologies. To put it on the same car, it requires very high-end and complicated technology, but our engineers let our new Mondeo plug-in hybrid version is very simple, one button. Switch between the three modes.

In addition, there is a bright spot on the new Mondeo plug-in hybrid version, which is to visualize the LCD screen, which can display the driving economy during driving. The more economical driving habits, the more the screen will display. Green leaves.

This is the way we Changan Ford and Ford, we hope to provide consumers with a product that can bring them a pleasant driving experience in a very simple and convenient way. At the product planning level in the future, there is no specific information to share.

Reporter: Ford and Zotye have established a new energy joint venture, will it affect Changan Ford?

Hu Weifeng: Ford Zhongtai's new joint venture company will develop and produce a series of pure electric passenger car products of the joint venture company's own brand. Changan Ford will continue to introduce Ford brand advanced electrification technology and introduce more and better electrification products.

Reporter: The independent brand has a strong offensive. Has it been affected by mainstream joint venture brands such as Changan Ford?

Hu Weifeng: I think that Ford products are still different from independent products. The competition between independent brands and joint venture brands is not a bad thing for consumers. It can motivate us to continuously improve our product strength to meet the full range of consumer needs. Everyone knows that the Ford brand has a history of more than 100 years. We have our own heritage and advantages in terms of safety performance, technology and driving kinetics, and these advantages are difficult to replicate in five to ten years.

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