Haier kitchen electric Laiyang base started construction and increased capacity by 4 million units

On May 16, Haier Kitchen Electric's first phase of the interconnection plant in the development zone of Laiyang City, Shandong Province was officially laid, and is expected to be put into use by the end of this year. It is reported that the first phase of Haier Kitchen Laiyang Interconnected Plant will add 1.5 million units of capacity per year, and the second phase will add 2.5 million units of annual capacity, totaling 4 million units. This marks the strategic layout of Haier's kitchen power to add 10 million capacity.

Prior to this, Haier Kitchen Electric has built a Qingdao interconnection plant with a capacity of 3 million units. In the next two years, it will build a new kitchen and electricity interconnection plant, adding another 3 million units of capacity, adding a total of 10 million units. After the completion of the entire production capacity, the competition pattern of Haier Kitchen Appliances in the Chinese market will change. At present, Haier's kitchen power ranks first in the world, especially in North America, Australia and other markets. Haier's multi-brand strategy has a significant effect. In the Chinese market, Haier Kitchen Electric is carrying out a new strategic layout, and its goal is to become an industry leader brand like Haier refrigerators and washing machines.

It is understood that Haier Kitchen Electric Laiyang Interconnect Factory covers an area of ​​200 acres, and its location is adjacent to 204 National Highway and Longqing Expressway, with convenient transportation. It will be customized by the COSMOPlat manufacturing platform and the user will use the automatic connection to complete the flexible production of smoke, stove, consumer, grill and warm disk.

According to statistics from research institute Statista, it is estimated that by 2021, the global smart home scale will reach 79.3 billion US dollars, and the domestic kitchen appliance market will exceed 100 billion in 2018. Therefore, domestic and foreign chefs and technology giants have arranged smart homes and smart kitchens, and a market battle for “staking a horse” has quietly started. The domestic kitchen electric appliance enterprises are mainly divided into integrated kitchen electric appliance enterprises and vertical kitchen electric appliance enterprises. Haier kitchen electric layout interconnection factory shows the advantages of comprehensive integration of kitchen electric power enterprises under the wave of intelligent manufacturing, which will help China's kitchen electric industry intelligence. Manufacturing further landing will accelerate the Matthew effect of the strong kitchen industry and enhance the overall level of China's kitchen appliance manufacturing industry.

Focusing on the development status of intelligent manufacturing in China's kitchen electric industry, the boss's kitchen electric power construction has a 200-mu digital intelligent manufacturing base. Fangtai Smart Kitchen Electric Innovation Industrial Park started in 2016, with an annual production of 150,000 smart kitchens and 3 million smart kitchen appliances. Haier chefs integrate GE Appliances, Fisher & Paykel, Casa Di and other brand resources, and have owned the Georgia manufacturing plant, the Fisher & Paykel manufacturing plant in Mexico, the Italian manufacturing plant, the Haier kitchen and electric appliance manufacturing plant in China, and the Fisher & Paykel factory in Thailand. The factory has five manufacturing plants. With the foundation of the Laiyang interconnection plant, the competition of Haier kitchen appliances in the Chinese market will increase, which will definitely bring a new trend in the Chinese kitchen appliance market.

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