VR and AR strengths, where is the secret of AR success?

The so-called VR is actually a simulation system that uses graphics and computer technology to deceive your brain through special imagery, so that you are immersed in an artificial fictional scene. The future of VR is destined, because he is likely to subvert many existing industries and become new leaders. Although VR has a future, it is not mature enough.

VR technology has been popular all over the world, attracting a large number of investors to invest heavily, and a large wave of entrepreneurs will follow. However, the good times did not last long. In 2016, VR began to recover. Whether it was consumers or developers, VR became cold. Regardless of sales or successor software or game development, VR is not satisfactory.

However, the AR with the same sci-fi taste as VR seems to have developed smoothly. On mobile devices, there are more and more AR-based apps. These apps are not only novel and fun, but also practical. Especially after Apple released ARKit, the practical AR App ushered in explosive growth.

If VR gives the impression that it is not enough, then AR can be described as a gorgeous combat weapon. So what function can AR have on the phone now? Lets come look!

"My AR Ruler and Flashlight - MyTools" is an iOS app developed with Apple ARKit. As long as you upgrade to iOS11, you can use this app to directly measure the size and volume of any object.

In addition, the app can also be used as a protractor, level and other tools, all functions can be achieved through the camera combined with AR technology, although the accuracy is not particularly high, but daily use is enough.

↑↑↑Using AR technology to measure the length, area, etc. of objects

Although there were also ruler apps on the phone before the advent of AR. However, such an application often needs to adjust the scale according to the screen, and the use of improper error is extremely large, and it is not convenient enough. The emergence of AR has led to the evolution of measurement apps, which has undoubtedly greatly improved the user experience.

Along with the ARKit boom, more and more traditional features are entering the AR arena – such as navigation.

In our impression, mobile navigation is generally to display a map on the screen, but AR has a new experience in navigation! In the application of ARCity, the mobile phone can be used to collect the real image, and then the AR technology can instantly display the navigation information into the real scene. For the road idiot who is struggling to read the map, this AR application is a great savior.

According to the introduction, ARCity can calculate the moving distance through the camera moving picture, which can achieve more accurate positioning function than GPS.

Because real-world and virtual information can be tightly coupled, it is more readable than traditional navigation apps. For example, ARCity can display the name of your street in real time on the screen, the distance you change from the corner, etc. These information are “posted” to the realistic scene in the picture, both sci-fi and practical.

In fact, before the advent of ARKit, there were also AR applications from the function. However, due to reasons such as API, the accuracy is not very high, and the fit between virtual information and real-world scenes is not so good. At present, ARCity is still in the testing stage. For this AR application, you can still look forward to it.

Renovated friends have encountered the problem of furniture layout - a certain piece of furniture bought back, it is not suitable? Large items like furniture, after buying, found that it is not suitable for return, the postage is expensive and troublesome. How to do? At this time, AR can play a role.

Some furniture manufacturers have introduced applications that use AR to lay out furniture, such as IKEA. IKEA's AR application can fit the IKEA furniture model into the real scene, previewing the effect of furniture placement on the house, eliminating the hassle of size and style.

According to the introduction, IKEA AR applications can render 5,600 kinds of furniture. Although IKEA has thousands of products, the furniture is almost the same as this one, and it is very practical.

Unfortunately, IKEA's AR applications are currently not available in the App Store in China. However, the idea of ​​this app is not difficult to implement, and it is expected that more merchants will launch similar applications.

Many friends have romantic romances in the sky. In the AR era, watching the stars has a more alternative way.

On iOS, this Sky Guide AR app can use AR technology to combine virtual starry sky with real landscape. While observing the starry sky, you can also view more astronomical information, such as displaying the name of the star and the position of the constellation in real time. and many more.

In the past, mobile phones also used Gyroscopes and GPS to display Stars, such as the early Sky Guide.

Such an app can display various information about the starry sky on the screen when your mobile phone moves to the zenith according to your latitude and longitude. However, many Star Watch apps are not combined with real-life scenes. After incorporating AR technology, the experience will undoubtedly be even better.

In fact, there are very many applications related to AR, such as using AR technology to analyze food nutrition, using AR to stack wood, Apple's own use of AR for expression capture to achieve animoji and so on.

There is no doubt that AR looks more promising than the cold and clear VR. Why do you also have sci-fi gimmicks, is AR more fragrant than VR? The reason is roughly as follows.

AR costs are lower. If you want to play VR, then you have to buy a dedicated VR device. Needless to say, expensive VR helmets, even ordinary VR glasses, are also a cost.

In contrast, AR can be implemented with just a mobile phone, without adding extra hardware. The mobile phone only needs to have a gyroscope, an acceleration sensor, a positioning system, an electronic compass, a camera and the like to realize a large number of AR functions, and these components have basically become the standard of the mobile phone.

AR is more convenient to use. This is mainly reflected in two aspects.

First of all, AR can be realized with mobile devices such as mobile phones. It is not a need to connect additional hardware. This is a convenient place. Secondly, AR can be widely used in a large number of occasions. You can play AR on the street in the car at home, but VR is different, you can hardly believe that someone will use VR outdoors.

The industry giant is pushing. Although many manufacturers have introduced VR devices, there has been no game production company, or software developers have devoted themselves to the new interactive production based on VR. Perhaps the most developed VR game is Sony. But the number and quality of VR games is still not high.

In contrast, AR has been strongly promoted by industry giants - Apple launched ARKit, and Google launched ARCore. With the joint promotion of Apple and Google, even Zenith Star Technology may be able to approach thousands of households, not to mention AR, which has a low technical threshold.

Although both AR and VR are sci-fi, the implementation of AR is closer to reality. VR looks like it's cool, but AR applications are constantly emerging, roughly for these reasons.

Although the AR application mentioned above can only be implemented by a mobile phone, the potential of AR is far more than that.

From the perspective of the implementation mechanism, AR is not only suitable for handheld mobile devices, but also a perfect match for wearable smart devices. When wearable smart devices are further popularized, I believe that AR will continue to challenge people's imagination and bring more incredible applications. Let's look forward to it!

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